The whole world is in a D2C boom! The secret sauce to succeeding and scaling lies in 2 things :)

a. Decent investment levels.
b. Data analytics and comprehending the right matrix.

Marketing operations are not done in silos of social media , paid media, influencer marketing etc; but with data driven analytics which is gathered from each channel.

How we do it?

1. Use Meta and Google Analytics.
2. Crunch consumer data.
3. Use customer cohorts.
4. Look at customer journey from store back-end.