Marketing Strategy Basics: How to Build a Plan That Actually Works Somewhere along the way, marketing became unnecessarily complicated. Businesses are told they need to post every day, jump on every trend, run ads across five platforms, work with influencers, optimize SEO, automate emails, create reels, write blogs, launch funnels, and somehow make all of […]

How Amazon Marketplace Is Changing the Way Brands Approach Marketing When brands first began selling, they used Amazon like a simple form of selling. They looked at it as having their product listed, some ads and crossing their fingers (hoping for conversions). Times have changed. The Amazon marketplace has become the place consumers go to