AEG Health + Beauty – Breaking into a New Market with Strategic DTC Launch https://encompassideas.com/wp-content/uploads/2025/03/IM_AEG.mp4 The Challenge AEG Health + Beauty was entering an unknown market with unknown brands. The challenge? “We are unknown brands in unknown territory. Launch us, please!” Our Approach Launching a brand in a new market requires more than just paid […]

Pure Nutrition – Pyar ka Supplement Campaign https://encompassideas.com/wp-content/uploads/2025/03/pyarkasupp.mp4 The Challenge Pure Nutrition, a leading wellness and supplements brand, wanted to run a high-impact campaign that would drive both brand awareness and sales. Their challenge? “We want to run a campaign that will lead to brand awareness and sales.” Our Approach Instead of a standard influencer

Belora Paris – Scaling Brand Awareness with Influencer Power The Challenge Belora Paris, a clean beauty brand, had seen success with influencers but wanted to expand its reach to the masses. The challenge was simple yet ambitious: “Influencers sell my products. I need to reach masses.” Our Approach To create mass-scale brand awareness, we needed

Qidhan – Scaling D2C with Data, Influencers & Strategy The Challenge Qidhan, a premium brand, struggled to scale its D2C (Direct-to-Consumer) business despite having strong products and market potential. Their challenge? Low traction, inconsistent sales, and ineffective customer acquisition. They approached us with a simple yet critical question: “We have not been able to scale on

Mitchell USA – A Mother’s Day Campaign That Touched Hearts https://encompassideas.com/wp-content/uploads/2025/03/Mitchelle-USA-PREVIEW2.mp4 The Challenge Mitchell USA, a premium skincare brand, wanted a Mother’s Day campaign that stood out from the clutter of product-focused marketing. Instead of just another promotional campaign, they sought a unique, emotionally resonant approach that would drive engagement, build brand recall, and ultimately,