The Power of User-Generated Content in Building Trust In the digital-first world we live in today, trust is built through more than just clever slogans or polished campaigns. Consumers want evidence that a brand is worthy of their time and money, and it often comes from someone like them. That’s where user-generated content (UGC) comes […]

The Rise of Influencer Marketing and What It Means for Your Business Have you noticed that whenever you scroll through, whether its Instagram, LinkedIn or Youtube, Influencers are everywhere? From food bloggers promoting hidden gems in Delhi to fitness trainers sharing their routines from Bengaluru, creators have entered the mainstream in how we consume content

The Psychology Behind Why People Engage on Social Media Here’s a shocking fact: Indians now spend two hours and twenty-eight minutes a day on social media. That is often far more than they spend reading, being active, or preparing meals. Certainly, our online lives extend far beyond habit, but it is the power of psychology