Growth on a Budget: The Strategic Playbook Behind RKs Skincare’s Performance Surge
The Challenge
RKS Skincare began digital marketing efforts in late 2024 with limited brand awareness, no recent content activity, and no integrated analytics for decision-making. The brand needed a lean, performance-driven approach to revive its online presence, improve storefront traffic, and convert more customers.
Our Approach
Restarted Social Media Activity
- Rebooted Instagram with 3–4 Reels per month using simple visuals and available content assets.
- Collaborated with a small set of micro-influencers to amplify visibility.
Launched Paid Media Campaigns
- Rolled out Meta Ads focused on building brand awareness and initiating conversion testing.
- Activated Google Ads (Display and Shopping) for newly launched product lines.
Connected Shopify & Performance Tracking
- Integrated data pipelines between Shopify and analytics platforms.
- Monitored product views, traffic, conversions, and inventory to align marketing with sales trends.
Execution
Instagram Growth: Achieved a ~4% increase in followers organically within 4 months.
Paid Media Performance: Meta Ads completed the learning phase and delivered consistent product sales.
Google Ads Efficiency: Display Ads for new launches recorded 110K+ impressions and a 5% CTR in under two weeks.
Website & Storefront Impact: Product views increased over 4x; storefront orders rose by 15%.
Key Results
| Metric | Before (Nov ’24) | After (Mar ’25) | Change |
|---|---|---|---|
| Instagram Followers | 4,263 | 4,417 | ~+4% |
| Website Traffic | 49K | 201K | +310% |
| Unique New Customers | — | 94 | ~+100 |
| Shopify Sales (2 months) | — | ↑ | ~+10% |
| Storefront Orders | — | ↑ | +15% |
Lessons & Next Steps
Build Brand Recall Early: Focus on upper-funnel campaigns before scaling conversion efforts.
Prioritize Analytics Integration: Ensure early access to insights for faster optimization.
Scale Content & Creator Network: Expand influencer strategy to 50–100 creators for sustained visibility.
Optimize Purchase Experience: Improve conversion rate and implement cart abandonment recovery flows.
Conclusion
At Encompass Ideas, we create agile, performance-ready strategies that drive results even in constrained environments. For emerging brands like RKs Skincare, our data-backed marketing ecosystem delivers meaningful growth across every touchpoint.