Gen Alpha Goes Live: India’s Kidfluencers, Brand ROI, and Ethical Dilemmas India’s digital economy is witnessing the rise of a new cohort of content creators—children under 16 who are commanding audiences, influencing buying decisions, and starring in branded content. But as this new influencer class grows, so do the questions around safety, compliance, and brand […]

Data-Driven Instagram Growth — Introducing Instalytics D2C Growth Starts with Smarter Social Analytics As D2C brands double down on digital-first distribution and content-led growth, Instagram has become more than a social media platform—it’s a revenue engine. Yet, most brand managers and CXOs still operate without visibility into what’s actually driving results on the platform. This

India’s Luxury Beauty Boom: The INR 13,000 Cr Opportunity Unfolding Helping brands navigate and thrive in high-growth, competitive landscapes. India’s luxury beauty market is undergoing a transformative shift—one that’s reshaping how global and homegrown brands approach growth, experience, and entry strategy. With marquee global players like Chanel, Louis Vuitton, and L’Oréal Luxe doubling down on

The Evolution of Consumer Behavior in the Age of Social Commerce Social commerce, the convergence of social media and e-commerce, is reshaping how consumers discover, evaluate, and purchase products. In India, this trend is accelerating rapidly, with the social commerce market expected to grow from ₹16,000 Cr in 2020 to ₹1.67 Lcr by 2025. With

5 Reasons Why Start-Up D2C Brands Should Hire a Boutique Specialized Firm With limited resources and the need for targeted strategies, partnering with a boutique specialized firm can offer distinct advantages. Here’s why: Tailored Expertise and Industry Insights Boutique firms, like Encompass Ideas, bring deep expertise in niche markets. Specializing in sectors such as Nutrition

Elevating Brand Awareness through Targeted Influencer Marketing for Start-ups and SMEs Start-ups and small to medium enterprises (SMEs) are increasingly turning to influencer marketing as a strategic tool to boost brand awareness and drive consumer engagement. Unlike traditional marketing channels, influencer marketing offers a unique way to connect with highly engaged audiences through trusted voices.

Mastering the Balance Between Branding and Performance in D2C Companies The line between branding and performance marketing is becoming increasingly blurred. Brandformance, a term that’s gaining traction, combines the long-term impact of branding with the immediate results of performance marketing. But as more D2C companies adopt this hybrid approach, it’s crucial to address the challenges

Freelancers Vs Boutique Marketing Partners – Which is Better and Why? One question that frequently arises is whether to collaborate with freelancers or invest in boutique marketing partners. Both options offer unique advantages, but the right choice can significantly impact brand growth and sustainability. The Case for Freelancers Cost-Effective Solutions Freelancers often present a more

Why a Boutique Agency Works Better for Your D2C Brand? In the fast-paced and highly competitive world of Direct-to-Consumer (D2C) brands, choosing the right marketing partner can make or break your growth trajectory. While large agencies often boast extensive resources and a vast client portfolio, boutique agencies are emerging as the go-to choice for D2C

Brands Demanding Work from Barter Creators – How Much is Too Much? The Rise of Barter Collaborations in the Influencer Economy: As direct-to-consumer (DTC) brands strive to maintain cost efficiency while expanding their digital presence, barter collaborations with creators have become increasingly common. These partnerships, where creators exchange their content for products or services instead