ROAS vs. ROI – What to Measure? ROAS vs. ROI: Decoding the Metrics that Matter for DTC Brands In the fast-paced world of direct-to-consumer (DTC) brands, understanding the effectiveness of marketing spend is crucial. Two key metrics often come into play: Return on Ad Spend (ROAS) and Return on Investment (ROI). While both provide insights […]

The Evolution of D2C Brands in India’s E-commerce Landscape Over the past few years, the Indian e-commerce landscape has witnessed a remarkable transformation. Direct-to-Consumer (D2C) brands have emerged as a significant force, leveraging their own websites, apps, and social media channels to reach customers directly. This shift has seen the share of direct e-commerce sales

D2C Brands: The Bold Move Towards Offline Expansion The landscape of Direct-to-Consumer (D2C) brands is evolving rapidly. Traditionally known for their strong online presence and direct interactions with customers, D2C brands are now aggressively expanding into the offline market. This shift is not merely a trend but a strategic move aimed at capturing a broader

The Influencer Marketing Conundrum – Why Brand Collaborations Remain King The Challenges of Paywalled Content The influencer marketing industry is booming, yet influencers face significant challenges when it comes to monetizing their content through subscriptions. Despite the massive following many influencers enjoy, their audiences are often reluctant to pay for access to exclusive, paywalled content.

The Importance of International Nomenclature of Cosmetic Ingredients (INCI) in India’s Cosmetic Market The cosmetic industry in India is on the brink of a significant transformation. India’s drug regulator is considering making the inclusion of the International Nomenclature of Cosmetic Ingredients (INCI) compulsory on every cosmetic product label. This development promises to enhance consumer trust,

FSSAI Cracks Down on Misleading Protein Supplements: Ensuring Safety and Market Integrity Amidst Rapid Growth The sale of protein supplements, powders, and shakes without authorized medical certifications or with misleading labeling claims has become rampant in India. In response, the Food Safety Authority of India (FSSAI) is gearing up to launch a significant crackdown to

Exploring New Avenues: Tata 1mg’s Offline Expansion and What It Means for Brands Tata 1mg, a prominent name in India’s online pharmacy landscape, is gearing up for a significant offline expansion. This move marks a pivotal moment not just for Tata 1mg but also for the broader Tata ecosystem, which includes the ambitious super app

The Surge in Capital for Quick Commerce: A New Battlefield for Brands The quick commerce sector is witnessing a significant influx of capital, signaling a new era of competition and opportunities for brands. Leading the charge, Zepto has secured a whopping ₹5,556 crore funding round, setting the stage for an intense discounting war among top

Empowering Small Businesses: The Government’s New Scheme for Digital Commerce In a significant move to bolster the digital presence of micro and small enterprises (MSEs), the government is set to launch an innovative trade marketing scheme. This initiative aims to onboard these businesses onto the Open Network for Digital Commerce (ONDC), providing a robust platform