The Challenge
Mitchell USA, a premium skincare brand, wanted a Mother’s Day campaign that stood out from the clutter of product-focused marketing. Instead of just another promotional campaign, they sought a unique, emotionally resonant approach that would drive engagement, build brand recall, and ultimately, boost sales.
Our Approach
We crafted a highly engaging, influencer-led campaign that focused on emotions over promotions. Instead of showcasing skincare products, we tapped into the deep bond between mothers and daughters, making the campaign truly memorable.
The Solution
✔ 100+ Influencers Activation – We collaborated with a diverse mix of paid and barter influencers, carefully selected to resonate with Mitchell USA’s audience.
✔ Storytelling-Driven Content – Influencers shared heartfelt, real-life stories about their bond with their mothers, linking it to self-care, love, and appreciation.
✔ 30-Day Content Execution – A themed content plan was executed across multiple platforms, ensuring consistent engagement leading up to Mother’s Day.
✔ Multi-Platform Distribution – Leveraged Instagram, Facebook, and YouTube to maximize reach and create an omnichannel brand presence.
✔ UGC & Community Engagement – Encouraged user-generated content (UGC) by asking audiences to share their own #MomentsWithMom stories.
The Results
30% increase in website traffic within 30 days.
200+ new customers acquired through organic & influencer-driven conversions.
2.5X ROAS – A strong return on ad spend, proving the campaign’s impact.
Boosted Brand Sentiment – The campaign fostered an emotional connection, increasing positive brand perception and engagement.
Key Takeaways
Emotions drive conversions – A campaign that touches hearts delivers better engagement and sales.
Influencer marketing is a game-changer – A mix of paid and barter influencers helped amplify the message cost-effectively.
Community-driven storytelling works – Encouraging UGC built authenticity and deepened brand trust.