Pure Nutrition – Pyar ka Supplement Campaign
The Challenge
Pure Nutrition, a leading wellness and supplements brand, wanted to run a high-impact campaign that would drive both brand awareness and sales. Their challenge?
“We want to run a campaign that will lead to brand awareness and sales.”
Our Approach
Instead of a standard influencer campaign, we created a highly engaging, consumer-driven initiative that combined influencer marketing with viral consumer participation.
The Solution
✔ Influencer-Led Virality – Partnered with 7 Mega & Macro influencers to kickstart the campaign and amplify reach.
✔ Consumer Engagement Strategy – Designed a contest where customers could win freebies and exclusive coupons, incentivizing participation.
✔ Seamless Discount Code Execution – Offered trackable discount codes that encouraged conversions on the D2C website.
✔ Multi-Channel Push – Leveraged influencers, organic social media, and paid ads to ensure maximum visibility.
The Results
300,000+ Reach – Massive brand exposure and engagement.
700+ New Customers – Strong consumer acquisition via the campaign.
2X ROAS – Balanced growth with a profitable return on ad spend.
Key Takeaways
Influencers + UGC = Maximum Impact – Blending influencer credibility with consumer participation created a viral effect.
Incentivization Drives Sales – Offering coupons and freebies encouraged first-time purchases and repeat buying.
Seamless Execution Matters – The campaign’s smooth rollout led to a frictionless shopping experience.
Data-Driven Optimization – Tracking discount codes provided valuable insights into customer behavior.