The Challenge
Qidhan, a premium brand, struggled to scale its D2C (Direct-to-Consumer) business despite having strong products and market potential. Their challenge? Low traction, inconsistent sales, and ineffective customer acquisition. They approached us with a simple yet critical question:
“We have not been able to scale on D2C. Can you help?”
Our Approach
Instead of treating D2C as just another sales channel, we took a 360-degree approach, analyzing every aspect of the online business—from e-commerce performance to social media engagement, pricing strategy, and consumer sentiment.
The Solution
✔ Deep-Dive Digital Audit – We evaluated their entire online ecosystem, identifying gaps in consumer behavior, product positioning, and marketing execution.
✔ Existing Consumer Optimization – Instead of starting from scratch, we leveraged Qidhan’s existing customers, enhancing their journey for repeat purchases and referrals.
✔ Strategic Customer Acquisition – Focused on high-intent buyers without excessive ad spend, ensuring growth without cash burn.
✔ Influencer-Driven Awareness – Activated regional influencers, YouTube creators, and Instagram KOLs to build credibility and trust.
✔ Advanced Data Analytics – Used deep insights to optimize pricing, inventory management, and campaign performance for sustained growth.
The Results
82% Sales Growth – D2C sales skyrocketed within 3 months.
750+ New Customers Acquired – A strong pipeline for repeat purchases.
2X ROAS – Achieved sustainable returns while optimizing ad spend.
Key Takeaways
D2C growth requires a holistic approach – Understanding the ecosystem beyond ads is key.
Leverage existing customers first – Repeat business is the easiest win.
Influencer-driven strategies work – Authentic storytelling beats hard selling.
Data is the real game-changer – Smart analytics led to better inventory, pricing, and targeting decisions.