Straight answers before you book.

We're senior-led, not junior-run, and we hold ourselves accountable from strategy through to execution, not just the plan.

Senior strategic advisors lead every engagement. AI supports research and reporting; it doesn't replace the thinking.

Yes. Website development sits alongside strategy and performance marketing as one of our core services.

Amazon is our primary marketplace focus today, with strategy adapted to wherever your brand already sells.

It is paid advertising managed against a measurable result such as purchases, leads or return on ad spend. The aim is to acquire customers at a cost your margins can support, so creative, audiences, bidding and landing pages are reviewed together.

We manage Meta Ads (Facebook and Instagram), Google Ads across Search, Display and YouTube, LinkedIn Ads, and retargeting. We recommend channels based on where your customers actually enquire and buy, not on a fixed package.

We look at the whole path from ad to purchase: sharper audiences, a structured creative testing plan, cleaner tracking, and landing pages that remove friction. Budget moves toward what is paying back and away from what is not. We do not promise specific ROAS or CAC numbers in advance.

Yes. More traffic does not always mean more business, so we improve the landing page and journey alongside the ads. For deeper storefront work, see E-Commerce Development & Optimization.

Timing depends on your category, budget, tracking quality and creative. Early signals on click-through and conversion usually appear first, and scaling decisions follow once there is enough data. We share what we see at every review rather than committing to a date.

Selection is based on audience demographics, engagement quality, content style, niche relevance and historical campaign performance, not follower count alone.

Strategies can use nano, micro, macro or celebrity creators depending on goals and budget. Smaller creators are often a fit for authenticity and UGC; larger ones for reach.

In influencer marketing, creators promote your brand to their own audience. UGC is creator-generated content that your brand can repurpose across ads, websites, email and social, often without posting on the creator’s own channel.

Yes, with the right usage rights agreed in writing. We set these out before the campaign so content can be used in Meta Ads, Google Ads, landing pages, product pages and email.

Yes. India’s Department of Consumer Affairs endorsement guidelines and the ASCI influencer guidelines require clear disclosure of a material connection with a brand. ASCI lists labels such as #Advertisement, #Ad, #Sponsored, #Collaboration and #Partnership, and expects disclosure to be upfront and prominent; for video, required duration depends on the video length. We brief disclosure into every campaign. This is general information, not legal advice. See the ASCI FAQ and the DCA endorsement guidelines.

Measures include reach, engagement, website traffic, conversions, CAC, ROAS and revenue. We agree which matter most for your goal before the campaign starts.

A typical web agency delivers a site. We treat the store as a growth asset, so strategy, UX, conversion, checkout, retention and measurement are planned together and improved after launch.

We study the customer journey and behaviour data, then improve navigation, product pages, speed and checkout, and validate changes with testing where traffic allows. We do not promise a specific uplift in advance.

Because that is where buyers with intent leave. Baymard Institute’s research puts the average documented online cart abandonment rate at 70.19%, and its checkout research finds many sites have room to improve the experience. See Baymard’s cart abandonment statistics.

Yes, it is part of the experience. Google’s Core Web Vitals treat a largest contentful paint of 2.5 seconds or less, interaction to next paint of 200 milliseconds or less and cumulative layout shift of 0.1 or less as good, measured at the 75th percentile of real visits. See web.dev on Core Web Vitals.

Yes. We build custom D2C stores and redesign existing ones, on Shopify or custom builds, depending on what your business needs. We choose the platform after the diagnosis, not before it.

Repeat purchase is part of the storefront’s job. We set up the on-site pieces, and for WhatsApp and email flows we work with you through Retention Marketing.