Belora Paris
20% website traffic · 2-5% organic growth
Direct proof
Scaled influencer and UGC programmes across creators to grow traffic.
Read the case studyInfluencer & UGC Marketing
Influencer & UGC Marketing that drives sales
We help D2C brands grow through performance-driven influencer marketing and UGC campaigns that connect brands with the right creators, build trust, generate authentic content, and drive measurable sales.
What this service is
Influencer marketing means creators promote your brand to their own audience; UGC (user-generated content) is creator-made content your brand can reuse in ads, on its website, in email and on social. Encompass Ideas combines both into one system: the right creators, content built to be reused in paid media, disclosure that follows Indian advertising rules, and reporting tied to sales.
Creators are generating reach, but not enough business.
Influencer spend often stops at views and likes. Without creator fit, reuse rights and a link to revenue, the content cannot be scaled or judged.
- Campaigns are judged on follower count instead of audience fit.
- Good creator content is used once and never repurposed in paid ads.
- Usage rights are unclear, so the best assets cannot be used in Meta or Google ads.
- There is no way to tell which creators actually drove orders.
- Every campaign starts from zero instead of building a repeatable system.
- Disclosure practices are inconsistent across creators.
The creator system
- Research
- Creator Fit
- Content
- Paid Reuse
- Performance
- Scale
How the creator programme runs
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Creator Research
We identify influencers and creators that match your audience, niche, and brand positioning to drive authentic engagement and conversions.
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Campaign Strategy
We build influencer marketing campaigns focused on awareness, engagement, conversions, and long-term brand growth across Instagram, YouTube, and emerging platforms.
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Content That Converts
We transform influencer and UGC content into high-performing paid ads, organic social assets, website creatives, and retention content that continues delivering value beyond the campaign itself.
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Scale & Optimize
We continuously monitor creator performance, engagement, conversions, CAC, and ROAS, optimizing campaigns to maximize efficiency and long-term scalability.
What you receive
- Influencer Strategy Framework
- Audience & Creator Alignment
- UGC Content System
- Performance Dashboard & Campaign Insights
- Paid Ad Creative Integration
- Long-Term Scaling Roadmap
Selected proof
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Whitebull Global 20–25% Amazon · 60%+ Flipkart Amazon growth within one month; Flipkart growth during the scaling phase. Direct proofRead the case studyBuilt a full-funnel growth engine across Amazon, Flipkart and brand channels.
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Mitchell USA 2.5X ROAS · 30% more traffic Traffic increase within 30 days; ROAS on a 30-day Mother’s Day influencer campaign. Direct proofRead the case studyRan a Mother’s Day influencer campaign with paid media and creator content.
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Qidhan 82% sales growth · 2X ROAS Sales growth within 3 months. Adjacent proofRead the case studyRan a data-led D2C growth strategy with auditing, influencers and optimisation.
What people say about working with us
These are LinkedIn recommendations for our founder, Sukanya Chatterjee , shown with their original wording.
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Sukanya comes with a very strong understanding of digital, social media and influencer marketing. What sets her apart is her interpersonal skills to understand what exactly the client is looking for and get the best out of the team especially influencers who are at times difficult to deal with where these skills really make a huge difference.
Pushkar V Deshmukkh Brand & communication strategist LinkedIn recommendation for our founder -
Sukanya is a very resourceful and well networked individual with solutions for recruitment, digital marketing as well as influencer management, especially in sports nutrition. Full of ideas & creative
Samit Mehta Chief Operating Officer, Gennova Biopharmaceuticals LinkedIn recommendation for our founder
Why brands choose us for creators
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Performance over vanity metrics
Unlike traditional influencer agencies, we focus on performance, scalability, and long-term brand growth — not vanity metrics alone.
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Built for paid reuse
Creator content is briefed and contracted so the strongest assets can run as ads, on product pages and in email.
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Disclosure built in
Partnerships follow ASCI and Department of Consumer Affairs disclosure expectations, so paid content is clearly labelled from the first brief.
Best fit
- D2C brands that want a repeatable creator system rather than one-off posts.
- Brands that already run paid social and want stronger creative.
- Founders who need credibility and content from real voices.
Not the right fit
- Brands looking only for follower counts or vanity reach.
- Campaigns with no product or offer ready to convert.
- Anyone who wants undisclosed paid endorsements.
How engagements work
We begin with creator and audience research, agree the campaign plan and usage rights with you, then manage briefing, content, paid reuse and reporting. Scope and fees are agreed after the discovery call.
Questions we get asked
How do you choose the right creators?
Selection is based on audience demographics, engagement quality, content style, niche relevance and historical campaign performance, not follower count alone.
Which size of creator do you use?
Strategies can use nano, micro, macro or celebrity creators depending on goals and budget. Smaller creators are often a fit for authenticity and UGC; larger ones for reach.
What is the difference between influencer marketing and UGC?
In influencer marketing, creators promote your brand to their own audience. UGC is creator-generated content that your brand can repurpose across ads, websites, email and social, often without posting on the creator’s own channel.
Can we use creator content in our ads?
Yes, with the right usage rights agreed in writing. We set these out before the campaign so content can be used in Meta Ads, Google Ads, landing pages, product pages and email.
Do creators have to disclose that a post is paid?
Yes. India’s Department of Consumer Affairs endorsement guidelines and the ASCI influencer guidelines require clear disclosure of a material connection with a brand. ASCI lists labels such as #Advertisement, #Ad, #Sponsored, #Collaboration and #Partnership, and expects disclosure to be upfront and prominent; for video, required duration depends on the video length. We brief disclosure into every campaign. This is general information, not legal advice. See the ASCI FAQ and the DCA endorsement guidelines.
How do you measure success?
Measures include reach, engagement, website traffic, conversions, CAC, ROAS and revenue. We agree which matter most for your goal before the campaign starts.
Creators generating reach but not enough business impact?
Build a repeatable creator, UGC and paid-distribution system.
A call of up to 30 minutes with one of our consultants about your creator, content and paid-reuse setup.