Mitchell USA
2.5X ROAS · 30% more traffic
Traffic increase within 30 days; ROAS on a 30-day Mother’s Day influencer campaign.
Direct proof
Ran a Mother’s Day influencer campaign with paid media and creator content.
Read the case studyAbout Encompass Ideas
Our story of driving brands forward with strategy and innovation.
Strategic, Creative & Performance-Driven Growth for Your Brand
Who we are
Encompass Ideas is a senior-led growth partner for D2C and consumer brands, based in Mumbai, India. We bring brand strategy, performance marketing, creators, marketplaces, content and e-commerce together in one team, with 10+ years of experience in beauty, wellness, food and nutrition.
Encompass Ideas at a glance
- Company
- Encompass Ideas
- What we do
- Growth partner for D2C and consumer brands
- Works with
- Beauty, wellness, food and nutrition brands
- Services
- Seven services
- Experience
- 10+ years
- Brands worked with
- 60+ brands
- Based in
- Mumbai, India
- Founder
- Sukanya Chatterjee
Our Journey
From HR to building brands that grow
Encompass Ideas began with its founder, Sukanya Chatterjee, whose career moved from corporate HR into marketing and then into strategic brand consulting. Across 10+ years, that path meant identifying opportunities, building brand positioning and helping brands scale profitably.
Along the way she saw a gap: brands were short of marketing that was both data-backed and insight-driven. Encompass Ideas is the boutique agency built to fill it, combining creativity, technology and measurable results.
Today the team helps brands grow their online presence, scale sales and build a lasting digital footprint, and stays on for the execution.
What we believe
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Growth First Approach
We don't just market; we build sustainable, long-term growth strategies. Strategy comes before spend.
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Innovation-Driven Solutions
Every brand is unique, and so are our data-backed, creative strategies.
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Client-Centric Mindset
Your success is ours. We work as an extension of your team to drive results.
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Performance & ROI-Focused
From awareness to conversions, we track what matters, such as CAC, ROAS, conversion rate and repeat purchase, and optimize against it. We don't guarantee outcomes.
How the work runs
Four strategy stages decide what to do. Four execution stages do it and keep improving it. You take the stages you need.
Why brands work with us
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End-to-End Execution
From brand strategy and creative execution to e-commerce, marketplaces and performance marketing, we deliver growth work end to end.
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10+ Years of Expertise
10+ years of experience helping D2C, beauty, wellness, food and nutrition brands launch, grow and scale.
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Proven Growth Results
A track record of scaling brands through data-driven strategy, shown case by case with the figures and timeframes behind them.
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Strong Industry Network
We draw on our network of creators, influencers and digital platforms when a brand needs them.
Selected work
Real brands, with the figures and timeframes as published on their case studies.
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Pure Nutrition 300,000+ reach · 2X ROAS Direct proofRead the case studyCombined influencers, consumer participation and paid media for the campaign.
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Whitebull Global 20–25% Amazon · 60%+ Flipkart Amazon growth within one month; Flipkart growth during the scaling phase. Direct proofRead the case studyBuilt a full-funnel growth engine across Amazon, Flipkart and brand channels.
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Qidhan 82% sales growth · 2X ROAS Sales growth within 3 months. Direct proofRead the case studyRan a data-led D2C growth strategy with auditing, influencers and optimisation.
What people say about working with us
These are LinkedIn recommendations for our founder, Sukanya Chatterjee , shown with their original wording.
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It was a pleasure working with Sukanya during White Bull's formative journey in the D2C health and wellness space. As the founder of Encompass Ideas, she brought a thoughtful and collaborative approach to digital marketing, contributing meaningfully to our brand's initial growth and online presence. Sukanya combines creativity with execution, is receptive to feedback, and is always willing to go the extra mile to achieve desired outcomes.
Anoop Arora LinkedIn recommendation for our founder -
I have had a pleasure of working with Sukanya for over a year and it was such a delightful experience. She efficiently delivered the products and was enthusiastic about pitching new ideas.
Nikhil Kalyanpad Marketing professional LinkedIn recommendation for our founder -
Sukanya comes with a very strong understanding of digital, social media and influencer marketing. What sets her apart is her interpersonal skills to understand what exactly the client is looking for and get the best out of the team especially influencers who are at times difficult to deal with where these skills really make a huge difference.
Pushkar V Deshmukkh Brand & communication strategist LinkedIn recommendation for our founder -
Sukanya is a very resourceful and well networked individual with solutions for recruitment, digital marketing as well as influencer management, especially in sports nutrition. Full of ideas & creative
Samit Mehta Chief Operating Officer, Gennova Biopharmaceuticals LinkedIn recommendation for our founder
Out in the market
Strategy is better when it is informed by real markets, creators and customers.
Events
More from events
Go-to-market
More from go-to-market
Fun at EI
The people behind the work
Where to find us
91 Springboard Lotus, Marol MIDC, Andheri (E), Mumbai 400093
Tell us where growth is stuck.
An introductory call with one of our consultants. Up to 30 minutes. Nothing starts until you say yes.
Ideas That Inspire, Strategies That Deliver.