R.K's Aroma (RKs Skincare)
+310% website traffic
Website traffic growth in 4 months.
Direct proof
Grew traffic with lean Meta and Google ads, Instagram content and Shopify analytics.
Read the case studyPerformance Marketing & Customer Acquisition
Performance Marketing & Customer Acquisition
We help D2C brands acquire customers profitably through data-driven paid media, creative strategy, and full-funnel optimization.
What this service is
Performance marketing is paid advertising managed against a measurable business result, such as purchases, leads or return on ad spend, rather than reach alone. For D2C brands, Encompass Ideas runs it as a full acquisition system: the audience, the creative, the media buying and the landing page are planned and tested together, then reviewed against your payback numbers.
Paying for traffic that does not convert.
When acquisition underperforms, the weak point is often not the ad account. It is the gap between the message, the audience and the page the customer lands on.
- CAC keeps rising while conversion rate stays flat.
- ROAS looks healthy in the ad platform but the business does not feel it.
- Creative fatigues quickly and there is no system for testing new ideas.
- Landing pages are treated as a separate project from the ads.
- Budgets are moved between channels on instinct instead of evidence.
- Reporting shows activity, not what to do next.
The acquisition system
- Audience
- Creative
- Media
- Landing Page
- Conversion
- Optimization
How we run acquisition
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Growth Strategy & Funnel Design
Every campaign starts with a clear acquisition strategy. We design conversion funnels around your customer journey, ensuring every stage moves closer to an enquiry, purchase, or booked consultation.
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Audience & Channel Mapping
Effective advertising begins with precision. We identify high-intent audiences and match them with the platforms where they’re most likely to engage, enquire, and convert.
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Creative Strategy & Testing
Campaign performance depends on the right message. We test multiple headlines, visuals, offers, and ad formats to discover which combinations attract higher-quality leads at a lower cost.
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Paid Media Execution
Your campaigns are actively managed across Google Ads, Meta Ads, LinkedIn, and other relevant platforms. We refine targeting, bidding, search terms, placements, and budgets based on actual performance, not assumptions.
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Conversion Rate Optimization
More traffic doesn’t always mean more business. We improve landing pages by simplifying user journeys, strengthening calls to action, reducing friction, and testing key elements that influence conversion decisions.
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Performance Tracking & Optimization
Regular performance reviews help identify wasted ad spend, profitable audiences, and opportunities to improve campaign efficiency.
What is included
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads
- Retargeting & remarketing
- Funnel & landing-page optimization
- Creative production & UGC strategy
- Campaign analytics & reporting
Selected proof
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Mitchell USA 2.5X ROAS · 30% more traffic Traffic increase within 30 days; ROAS on a 30-day Mother’s Day influencer campaign. Direct proofRead the case studyRan a Mother’s Day influencer campaign with paid media and creator content.
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Pure Nutrition 300,000+ reach · 2X ROAS Direct proofRead the case studyCombined influencers, consumer participation and paid media for the campaign.
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Moneylife Foundation ~12.7% peak CTR · 150+ leads Direct proofRead the case studyWebsite UI/UX revamp and performance marketing across Meta, Google and LinkedIn, with video-led campaigns.
What people say about working with us
These are LinkedIn recommendations for our founder, Sukanya Chatterjee , shown with their original wording.
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Sukanya is a very resourceful and well networked individual with solutions for recruitment, digital marketing as well as influencer management, especially in sports nutrition. Full of ideas & creative
Samit Mehta Chief Operating Officer, Gennova Biopharmaceuticals LinkedIn recommendation for our founder -
I have had a pleasure of working with Sukanya for over a year and it was such a delightful experience. She efficiently delivered the products and was enthusiastic about pitching new ideas.
Nikhil Kalyanpad Marketing professional LinkedIn recommendation for our founder
Why this is different
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We optimise the system, not just the campaign
Most agencies optimise campaigns. We optimise entire acquisition systems—from creative to funnel to conversion.
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Strategy sits above the ad account
Budgets, audiences and creative are planned against your payback and customer value, not platform defaults.
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Reporting ends with a decision
Every review names what to stop, what to scale and what to test next.
Best fit
- D2C brands scaling revenue.
- Businesses struggling with CAC or ROAS.
- Brands investing in paid ads without consistent results.
Not the right fit
- Early-stage brands without product-market fit.
- Businesses looking for quick hacks.
- Teams that want only ad execution without strategy.
How engagements work
We begin with an audit of your accounts, tracking, creative and landing pages, agree the priorities with you, then run and review campaigns on a fixed cadence. Scope and fees are agreed after the discovery call.
Questions we get asked
What is performance marketing for a D2C brand?
It is paid advertising managed against a measurable result such as purchases, leads or return on ad spend. The aim is to acquire customers at a cost your margins can support, so creative, audiences, bidding and landing pages are reviewed together.
Which platforms do you manage?
We manage Meta Ads (Facebook and Instagram), Google Ads across Search, Display and YouTube, LinkedIn Ads, and retargeting. We recommend channels based on where your customers actually enquire and buy, not on a fixed package.
How do you improve ROAS and lower CAC?
We look at the whole path from ad to purchase: sharper audiences, a structured creative testing plan, cleaner tracking, and landing pages that remove friction. Budget moves toward what is paying back and away from what is not. We do not promise specific ROAS or CAC numbers in advance.
Do you also work on landing pages and conversion?
Yes. More traffic does not always mean more business, so we improve the landing page and journey alongside the ads. For deeper storefront work, see E-Commerce Development & Optimization.
How soon will I see results?
Timing depends on your category, budget, tracking quality and creative. Early signals on click-through and conversion usually appear first, and scaling decisions follow once there is enough data. We share what we see at every review rather than committing to a date.
Paying for traffic that does not convert?
Review the acquisition system from creative to landing page to conversion.
A call of up to 30 minutes with one of our consultants about your acquisition system, from creative to landing page.