Social media marketing · Canada
Social media for Canada, in both official languages.
Encompass Ideas plans and runs social media, creator and paid social programmes for consumer brands selling across Canada. We work async-first and meet you at the start or end of your day.
What makes social work in Canada
Canada is several markets in one. Three things shape how we plan content for it.
-
English and French
Campaigns that reach Quebec generally need French creative, not a translated afterthought, under Quebec’s language rules. We plan French versions from the brief stage.
-
Regional audiences
Toronto, Vancouver, Montreal and the Prairies respond to different creators and moments. We segment by region rather than treating Canada as one audience — or as an extension of the US.
-
Clear disclosure
The Competition Bureau expects material connections between brands and creators to be clearly disclosed. Disclosure is part of every creator brief.
How we would run it
Our team is based in Mumbai. We work with brands abroad remotely, on video calls and shared dashboards, and say so up front.
-
Async by design
With a 9.5 to 10.5 hour gap, work moves overnight: you review in your morning, we ship in ours. Shared calendars, Loom walkthroughs and a weekly live call keep it tight.
-
Creators by region
Canadian creators chosen per region and language, briefed on disclosure, with usage rights agreed so strong posts can run as ads.
-
Paid social on proven posts
Meta and TikTok budgets follow content that already performs, reported against sales on your site, Amazon.ca or retailers.
Services that fit
- Social Media & Content Bilingual-ready content calendar, production and reporting.
- Influencer & UGC Marketing Regional Canadian creator programmes with disclosure.
- Performance Marketing Paid social built on content that already works.
Work that’s relevant here
Relevant work: a multi-market brand launch, a creator programme at scale and a seasonal influencer campaign.
-
AEG Health + Beauty
50% organic visibility growth
Read the AEG Health + Beauty case study -
Belora Paris
20% website traffic · 2-5% organic growth
Read the Belora Paris case study -
Mitchell USA
2.5X ROAS · 30% more traffic
Read the Mitchell USA case study
Working together from Mumbai
- Time zone: India is 9.5 to 10.5 hours ahead of Toronto. We hold calls in your early morning or late afternoon and work async in between.
- Weekly calls on Zoom, Google Meet or Teams; Loom walkthroughs for reviews.
- French content written or reviewed by native French-Canadian speakers you approve.
- You own your ad accounts, pages and creator content rights.
Talk to us
Questions we get from Canada
How does the time difference with Canada work in practice?
India is 9.5 to 10.5 hours ahead of Toronto, so we work async: you review in your morning, we deliver in ours. We hold a weekly live call at the start or end of your day.
Can you run campaigns in French for Quebec?
Yes. We plan French creative from the brief stage, because campaigns reaching Quebec generally need French versions, and have it written or reviewed by native French-Canadian speakers you approve.
How do you handle creator disclosure in Canada?
Every creator brief includes disclosure of the brand relationship, in line with the Competition Bureau’s expectations.
Do you treat Canada as part of a US campaign?
No. We segment Canadian audiences by region and language and choose Canadian creators, rather than extending a US plan north.
Tell us about your brand and where in Canada you sell. We will come back with what we would focus on first.
Bring the bottleneck. We'll bring the plan.
Tell us where you need it most, and we'll get back to you with a free 15-minute consultation, no obligation to continue.
Prefer to book a time? Book Your Growth Audit
Thanks — we got your request
A consultant will review what you shared and follow up shortly by email.
Prefer to talk sooner? Book Your Growth Audit