Qidhan – Scaling D2C with Data, Influencers & Strategy
Book a Discovery CallThe Challenge
Qidhan, a premium brand, struggled to scale its D2C (Direct-to-Consumer) business despite having strong products and market potential. Their challenge? Low traction, inconsistent sales, and ineffective customer acquisition. They approached us with a simple yet critical question:
We have not been able to scale on D2C. Can you help?
Our Approach
Instead of treating D2C as just another sales channel, we took a 360-degree approach, analyzing every aspect of the online business—from e-commerce performance to social media engagement, pricing strategy, and consumer sentiment.
The Solution
Deep-Dive Digital Audit
We evaluated their entire online ecosystem, identifying gaps in consumer behavior, product positioning, and marketing execution.
Existing Consumer Optimization
Instead of starting from scratch, we leveraged Qidhan's existing customers, enhancing their journey for repeat purchases and referrals.
Strategic Customer Acquisition
Focused on high-intent buyers without excessive ad spend, ensuring growth without cash burn.
Influencer-Driven Awareness
Activated regional influencers, YouTube creators, and Instagram KOLs to build credibility and trust.
Advanced Data Analytics
Used deep insights to optimize pricing, inventory management, and campaign performance for sustained growth.
The Results
Encompass Ideas helped Qidhan achieve 82% sales growth within 3 months, acquire 750+ new customers, and deliver 2X ROAS with a data-led D2C growth strategy.
82% Sales Growth
D2C sales skyrocketed within 3 months.
750+ New Customers Acquired
A strong pipeline for repeat purchases.
2X ROAS
Achieved sustainable returns while optimizing ad spend.
See the campaign in action
Key Takeaways
D2C growth requires a holistic approach
Understanding the ecosystem beyond ads is key.
Leverage existing customers first
Repeat business is the easiest win.
Influencer-driven strategies work
Authentic storytelling beats hard selling.
Data is the real game-changer
Smart analytics led to better inventory, pricing, and targeting decisions.
Ready to create a campaign that connects & converts? Let's build your next impactful, data-driven marketing campaign.
FAQ
How did Encompass Ideas help Qidhan scale its D2C business?
Through a 360-degree approach covering a deep-dive digital audit, existing-customer optimization, strategic high-intent customer acquisition, regional influencer activation, and advanced data analytics for pricing, inventory, and campaign performance.
What results did Qidhan achieve with its D2C growth strategy?
82% sales growth within 3 months, 750+ new customers acquired, and 2X ROAS.
What role did influencers play in Qidhan's growth strategy?
Regional influencers, YouTube creators, and Instagram KOLs were activated to build credibility and trust, working alongside existing-customer optimization and data-driven acquisition.
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