Pure Nutrition – Pyar ka Supplement Campaign
Book a Discovery CallThe Challenge
Pure Nutrition, a leading wellness and supplements brand, wanted to run a high-impact campaign that would drive both brand awareness and sales. Their challenge?
We want to run a campaign that will lead to brand awareness and sales.
Our Approach
Instead of a standard influencer campaign, we created a highly engaging, consumer-driven initiative that combined influencer marketing with viral consumer participation.
The Solution
Influencer-Led Virality
Partnered with 7 Mega & Macro influencers to kickstart the campaign and amplify reach.
Consumer Engagement Strategy
Designed a contest where customers could win freebies and exclusive coupons, incentivizing participation.
Seamless Discount Code Execution
Offered trackable discount codes that encouraged conversions on the D2C website.
Multi-Channel Push
Leveraged influencers, organic social media, and paid ads to ensure maximum visibility.
The Results
Encompass Ideas helped Pure Nutrition reach 300,000+ people, acquire 700+ new customers, and achieve 2X ROAS with the Pyar Ka Supplement campaign.
300,000+ Reach
Massive brand exposure and engagement.
700+ New Customers
Strong consumer acquisition via the campaign.
2X ROAS
Balanced growth with a profitable return on ad spend.
Key Takeaways
Influencers + UGC = Maximum Impact
Blending influencer credibility with consumer participation created a viral effect.
Incentivization Drives Sales
Offering coupons and freebies encouraged first-time purchases and repeat buying.
Seamless Execution Matters
The campaign's smooth rollout led to a frictionless shopping experience.
Data-Driven Optimization
Tracking discount codes provided valuable insights into customer behavior.
Ready to create a campaign that connects & converts? Let's build your next impactful, data-driven marketing campaign.
FAQ
What results did Pure Nutrition achieve with its Pyar Ka Supplement campaign?
The campaign reached 300,000+ people, acquired 700+ new customers, and delivered a 2X return on ad spend (ROAS).
What was Encompass Ideas' strategy for the Pure Nutrition campaign?
The campaign combined an influencer-led launch with 7 Mega & Macro influencers, a consumer contest offering freebies and exclusive coupons, trackable discount codes, and a multi-channel push across influencers, organic social media, and paid ads.
Why did trackable discount codes matter to the Pure Nutrition campaign?
Trackable discount codes encouraged conversions on Pure Nutrition's D2C website and gave the team data-driven insight into customer behavior, in addition to directly driving sales.
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