9 November 2024 Why a Boutique Agency Can Be the Better Fit for Your D2C Brand
Senior attention, speed and tailored strategy are the case for a boutique agency. Here is the honest version, trade-offs included.
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9 November 2024 
9 November 2024 Why Long-Term Brand–Creator Collaborations Still Win in Influencer Marketing
One-off posts rarely build trust. Here is what reporting says about long-term creator collaborations and how to set them up.
9 November 2024 INCI on Indian Cosmetic Labels: What the Rules Say and Why Ingredient Transparency Matters
INCI is the global naming system for cosmetic ingredients. Here is where India stands on it and what beauty brands can do now.
9 November 2024 How India's D2C Brands Have Evolved: From Funding Boom to Profitable Growth
Indian D2C has gone from easy capital to a harder, more disciplined market. Here is how the sector changed and what founders should do about it.
9 November 2024 ROAS vs ROI: Which Number Should a D2C Founder Watch?
A 4x ROAS can still lose money. Here is how ROAS and ROI differ, and how to work out the number your business actually needs.
9 November 2024 Government's TEAM Scheme: Getting India's Small Sellers onto ONDC
The Trade Enablement and Marketing scheme aims to bring small sellers onto ONDC. Here is what has been reported and what to do with it.
9 November 2024 Tata 1mg's Offline Push: What a Health E-Pharmacy Opening Stores Means for Brands
One of India's best-known e-pharmacies is opening stores at pace. What does that mean for the brands that sell through it?
9 November 2024 D2C Brands Go Offline: Why Digital-Native Brands Are Opening Stores
Digital-native brands are leasing shop space at a growing pace. Here is why, and what to get right before you follow.
9 November 2024 Barter Collaborations: How Much Work Can a Brand Fairly Ask of Creators?
Free products can start a creator relationship, but they rarely cover the work a brand asks for. Here is how to draw the line.
9 November 2024 Protein Supplements Under the Microscope: What the Label-Claim Study Means for Brands
A published study found that most tested protein powders contained less protein than advertised. Here is what brands should take from it.
9 November 2024 Elevating Brand Awareness through Targeted Influencer Marketing for Start-ups and SMEs
A practical playbook for start-ups and SMEs: pick the right creators, run curated campaigns and measure what matters.
9 November 2024 5 Reasons Why Start-Up D2C Brands Should Hire a Boutique Specialized Firm
Five ways a boutique, specialised firm can suit resource-constrained D2C start-ups, and what to check before you hire.
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